New Home - Simple Bites

Your Ideal Simple Bites

Experience fiery flavors that soar high, igniting your taste buds!

Who We Are

Our Story

Welcome to Simple Bites, where we believe that the best moments in life are made even better with delicious food. Established in 2019, our journey began with a simple yet profound vision: to bring high-quality, wholesome and delightful convenient dining experiences to households and restaurant across Malaysia. Our passion for creating exceptional Ready To Eat (RTE) and Ready To Cook (RTC) food products has guided us every step of the way and we take immense pride in sharing our delectable creations with you.

Why our product?

For perfect home meals and business

Simply Convenient

Saves Marketing Time

Saves Preparation Time

Simple Food Costing

Easy Portion Control

Minimum Wastage

Your Manpower Solution

Basic Kitchen Set Up

Wholesome Food for your family

No Artificial Colouring

No Preservative

OEM Branding Available

Our Journey

Since our inception in 2019, Simple Bites has been on a mission to revolutionize the way of food by incorporating convenience and wholesomeness. Our founders, driven by the love for cooking and a deep appreciation for western flavors, sought to create a brand that emphasizes on quality with a modern twist of hassle-free preparation. From humble beginnings, we have grown into a beloved name, known for our commitment to quality, authenticity and innovation.

Our Philosophy

At Simple Bites, we believe that food is more than just sustenance; it’s an experience, a way to connect with loved ones and a journey through culture and tradition. We are dedicated to crafting dishes that not only tantalize your taste buds but also offer convenience and evoke a sense of nostalgia and warmth. Our philosophy is rooted in using the freshest ingredients, embracing time-honored cooking methods by incorporating quality into each product with hassle-free preparation and a touch of creativity.

Vision and Mission

Our Vision

To Innovate & Modernize the food industry while sustaining growth of Employees and the Company

Our Mission

To Make the authentic and traditional food that you love, healthy and convenient.

Our Values

We do business and intereact with Quality, Integrity and Respect

Commitment to Quality

Quality is at the heart of everything we do at Simple Bites. We meticulously select the best and freshest ingredients, ensuring that each dish meets our high standards. Our chefs are skilled artisans who take pride in their craft and every bite of our food reflects their dedication and passion. We believe that quality should never be compromised, and this principle is evident in every product that bears the Simple Bites name.

Innovation and Tradition

At Simple Bites, we bridge the gap between cherished culinary heritage and contemporary innovation. By reimagining time-honored Malaysian recipes with modern techniques, we create Ready-To-Eat and Ready-To-Cook products that are both convenient and authentic. Each dish is crafted with fresh, premium ingredients, preserving the essence of traditional flavors while meeting the demands of today’s fast-paced lifestyle. Simple Bites is where the past inspires the present, making every meal a delicious blend of authenticity and ease.

Added a new journey

Being proud owners of Chickita Malaysia, we share a commitment to passion and excellence in every bite. Chickita, launched in 2024, offers the best Asian-inspired flame-grilled chicken dishes in Malaysia. The main influence on the Chickita menu is to provide the best locally sourced and freshest ingredients that are used throughout the menu, making CHICKITA become a regular lifestyle destination that is true to keeping food simple, fresh and healthy.

Chickita has researched the cooking temperatures precisely to ensure the insides of the chickens are perfectly tender and juicy. This method creates a naturally smoky flavours of the chicken that we call “Flame Grilled Cooking Method”!

Our Certificates

Join Us on Our Journey

We invite you to join us on our culinary on our journey to discover the joy of Simple Bites and experience the magic of our delicious RTE (Ready To Eat) and RTC (Ready To Cook) offerings. Visit your nearest store in Malaysia and bring home the taste of quality, freshness, and tradition with hassle-free, easy preparation. Follow us on our social media channels to stay updated on our latest products, promotions and news.